So a while back my friend was running an amazing course geared towards helping people who either want to start or grow a booming business on the uber-popular marketplace, Etsy. One of the course members sells prints of her original art and asked today about how she can go about giving her prints a proper display for customers. As someone who sells digital art prints, I totally get her frustration but guess what, us creators have got a little trick up our sleeve called mock ups. Now, you can either create these yourself from photos using Photoshop and their smart object tool. But sometimes you just don’t have time to hunt down or take the perfect staged photo and then do the added work of transforming it into a mockup that can be used over and over.
You can see the layers in this one have been grouped, which is pretty common since it makes it easier to ignore the elements you don’t want to mess with. If you click on the arrow it will show the different layers in that group.
The layers that have been highlighted are where our editing will happen. In this instance you can see one layer is visible and one hidden, so we’ve been given two options for this mockup. The difference between these two is the thin black frame around the screenshot. I’m going to leave it on here so we have some distinction from the white border of the ipad and all the other white happening in this photo. Right click the version we plan to use (where the arrow is pointing above) and click ‘Edit Contents’. Choose okay on the pop up.
Once you hit edit, you’ll see a new window open up in your Photoshop.
Now click File > Place from your upper left menu.
Click save and go back to your original window with the full mock up.
Just look at how easy that was and how crisp and clean it looks. You can adjust it a little if you need to so it fits the framed area, but in this case, it was already formatted perfectly.
Here’s a couple other examples of mock ups used for my own stuff. 🙂